Ventures / Ojaven
ojaven.
A platform for modern agencies.
These are my own notes as the founder: why I started it, where it is, and what I'm learning. For the product itself, visit the official site.
Concept illustration, not the real product
Real screenshots go here once they exist
Founder's notes
Answers in my own words. The bracketed parts are still to be written.
Why I'm building it
I co-run Vertexa Digitals, a marketing agency where we've used GoHighLevel for years. Running an agency on legacy tools meant hitting documented pain points daily: steep 4-week learning curves, brittle automations that misfire, compounding costs that easily balloon to $1,500+/mo, and keyword-based bots that fail real conversations. Vertexa is Ojaven's first customer — we are dogfooding every single feature we build.
The problem I see
Most agency platforms today predate the modern AI era and are drowning under bloated, pre-2018 architecture. Agencies get trapped paying 6.75x markups on basic infrastructure, dealing with fragile third-party integrations, and managing disconnected tools. The market doesn't need another shallow AI demo wrapper; it needs a rock-solid operational system built with deep, hands-on agency expertise.
What I want it to become
Full GoHighLevel feature parity across all major modules — CRM, pipelines, proposals, invoicing, omnichannel inbox, funnels, calendars, marketing campaigns, and white-label sub-accounts — rebuilt cleaner and faster. On top of that foundation sits our native three-pillar AI suite: AI Builder (plain-language asset creation), AI Capture (intelligent lead qualification), and AI Migration (automated switching from GHL).
What I'm learning
Breadth first, then targeted depth. Having 23 modular areas work cohesively in an idempotent, clean architecture matters more than adding surface-level bloat. And automated tests only prove logic, not delivery — real click-testing and runtime validation against actual databases and providers is what catches critical flaws before they ever touch a user.
Road to launch
10 July 2026
Started Building
August 2026
Core Architecture & Automations
Now (Sep 2026)
Client Portal & Parity Build
Late 2026
Unified Inbox & AI Suite
10 July 2027
Public Launch
Build log
Short notes as it takes shape. What changed, what broke and what I learned.
Want to follow along?
I write about building Ojaven, the architecture, and the lessons as they happen.